For Performance Marketers · More Formats. Better ROAS. Faster.

Format diversity is the
new targeting signal.
15–20 formats. One batch.

Stop guessing which creative works. Get 15–20 distinct, testable formats per batch — engineered to convert on Meta, TikTok & Snap. By iTech Reality Studios, behind 200+ award-winning campaigns.

📋 Book a creative diversity audit See the format library
200+ commercial projects shipped for global brands
Official partners
M
Meta
T
TikTok
S
Snap
🏆Shorty Award
🥇Maddies Award
⭐Snap Creative Partner
As featured in Adweek TechCrunch Times of India WWD Mint
The New Creative Bottleneck

Meta, TikTok, and Snap all want the same thing.

All three platforms converged on the same algorithmic logic: feed us diverse creative angles, and we'll find audiences your targeting can't. Most AI tools do the opposite — variations of one template, repeated 50 times. The bottleneck moved. The tooling didn't.

"TikTok's Broad Targeting removes demographic filters. The algorithm uses the creative itself to find the right audience — not your targeting settings."

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Meta · Andromeda Update
Reweighted ranking toward creative diversity — more formats means more audience discovery signals.
T
TikTok · Symphony + Smart+
Creative-as-targeting-signal. Demographic filters explicitly removed. The ad finds the audience.
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Snap · Smart Ads Suite
Format combinations tested algorithmically. Diversity of angle drives performance, not audience precision.
Case in Point

One product. Many stories. One batch.

MUD/WTR DEMO · 8 formats from an active library of 15–20 conceptual registers

And 12+ more in our active library
Same product. Same brief.
15–20 algorithm-ready formats.
This is the diversity Meta, TikTok, and Snap are optimizing for.
Book the audit →
The Offer

One retainer. Built for performance agencies.

Everything you need to feed Meta, TikTok, and Snap with the diversity their algorithms are asking for.

The Diversity Retainer
15–20 formats. Hook variants on every one. One dedicated strategist.
15–20 distinct conceptual formats per batch
Claymation, character animation, hyper-real UGC, podcast clip, 2D explainer, anime, sand animation, cinematic ritual, and more — calibrated to your client's brand and platforms.
Hook variants on every format
Multiple opening hooks per format, scripted and tested for the first 3 seconds. Platform cuts included for Meta, TikTok, and Snap (9:16, 1:1, 16:9).
One dedicated creative strategist
A senior strategist owns your account end-to-end. Builds the format mix, writes the briefs, runs the monthly performance review. Your single point of contact, every month.
Book a creative diversity audit →
White-label-ready  ·  90-day minimum  ·  Pricing on the audit call
The Process

Brief in. Ads out. 21 days.

1
Diversity Audit
90-day teardown. Missing registers mapped by platform — Meta diversity, TikTok diversity, Snap diversity. Backed by years of partner-level pattern recognition across 200+ projects. You walk out with this whether you sign or not.
2
Format Brief
Scripts, hooks, platform cuts specified. You approve before a single frame is generated.
3
Production
AI-generated, human-directed, human-edited. Your brand assets in our pipeline.
4
Performance Review
Monthly creative report. Client deliverable. You look like the strategist.
Why Us

Format diversity at brand-grade quality.

Built specifically for agency partners.

15–20 formats / one system.
We built a studio around the conceptual range required to feed Meta, TikTok, and Snap simultaneously. One brief in, 15–20 formats out. No other AI creative shop ships this range under one team.
Years of partner-level access. Hard-won taste.
Direct partnership work with Snap and platform teams across 200+ projects gave us something most studios never get — visibility into what actually ships, scales, and converts. iTech Performance Lab is that taste applied at AI-native velocity.
Snap Creative Partner Shorty Award Maddies Award 200+ Projects
Agency-native, white-label.
We don't pitch your clients. No media buying. No strategy competition. Written in the contract. We make you faster and more diverse than your competition can match.
iTech Reality Studios — the parent studio

Award-winning studio.
Performance-grade output.

200+ campaigns. Three continents. Platform partners trusted by the world's biggest brands.

NYX
Snapchat
Levi's
L'Oréal
Unilever
Nestlé
+ 40 more
Shorty Awards
Best in Social Media
Recognized for campaign innovation across platforms
Maddies Awards
Mobile Advertising Excellence
Top mobile creative studio across APAC & EMEA
Snap Inc.
Official Creative Partner
Direct access to Snap's beta formats and platform roadmap
Track Record
200+ Projects Shipped
Across beauty, FMCG, fashion, and DTC verticals globally
Snap Creative Partner
We know what Snap's algorithm rewards
before most agencies see it in the wild.
Direct partnership status gives us early access to new formats, platform-level performance data, and a direct line to Snap's creative team. That's the edge your clients pay for.
Book the audit →
FAQ

Read this before you book.

Book the Audit

20 distinct formats instead of 50 variations of the same thing.

Walk out with a teardown of your client's last 90 days and a format-mix recommendation across Meta, TikTok, and Snap. Whether you sign or not.

Book a creative diversity audit →
3 slots open this month  ·  Snap Creative Partner  ·  Format library on request