For Performance Marketers · More Formats. Better ROAS. Faster.

Format diversity is the
new targeting signal.
15–20 formats. One batch.

Stop guessing which creative works. Get 15–20 distinct, high performing formats per batch — engineered to convert on Meta, TikTok & Snap. By iTech Reality Studios, behind 200+ award-winning campaigns.

📋 Book a creative diversity audit See the format library

200+ commercial projects shipped for global brands

The New Creative Bottleneck

Meta, TikTok, and Snap all want the same thing.

All three platforms converged on the same algorithmic logic: feed us diverse creative angles, and we'll find audiences your targeting can't. Most AI tools do the opposite — variations of one template, repeated 50 times. The bottleneck moved. The tooling didn't.

"TikTok's Broad Targeting removes demographic filters. The algorithm uses the creative itself to find the right audience — not your targeting settings."

Meta · Andromeda Update

Reweighted ranking toward creative diversity — more formats means more audience discovery signals.

TikTok · Symphony + Smart+

Creative-as-targeting-signal. Demographic filters explicitly removed. The ad finds the audience.

Snap · Smart Ads Suite

Format combinations tested algorithmically. Diversity of angle drives performance, not audience precision.

Case in Point

One brief. Many formats. More winners per batch.

MUD/WTR Concept batch · a performance variant for every audience and angle worth winning, on every platform that matters

One retainer. Built for performance agencies.

Everything you need to feed Meta, TikTok, and Snap with the diversity their algorithms are asking for.

The Diversity Retainer

15–20 formats. Hook variants on every one. One dedicated strategist.

15–20 distinct conceptual formats per batch

Claymation, character animation, hyper-real UGC, podcast clip, 2D explainer, anime, sand animation, cinematic ritual, and more — calibrated to your client's brand and platforms.

Hook variants on every format

Multiple opening hooks per format, scripted and tested for the first 3 seconds. Platform cuts included for Meta, TikTok, and Snap (9:16, 1:1, 16:9).

One dedicated creative strategist

A creative strategist owns your account end-to-end. Builds the format mix, writes the briefs, runs the monthly performance review. Your single point of contact, every month.

Book a creative diversity audit →

White-label-ready · 90-day minimum · Pricing on the audit call

The Process

Brief in. Ads out. 21 days.

Diversity Audit

90-day creative teardown. Missing angles mapped by platform. Backed by years running high-performing campaigns for Pepsi, Disney, Cadbury, Britannia and more — and direct platform partnerships that tell us what converts before anyone else sees it. You walk out with this whether you sign or not.

Format Brief

Scripts, hooks, platform cuts specified. You approve before a single frame is generated.

Production

AI-generated, human-directed, human-edited. Your brand assets in our pipeline.

Performance Review

Monthly creative performance report, ready to present to your client. Data on what's converting, what to kill, and what to test next.

Why Us

Not just AI tools. A full creative system.

Built on a decade of high-performing campaigns — now running at AI speed.

15–20 formats. One brief. More winners.

Most AI tools give you 50 variations of one idea. We give you 15–20 conceptually distinct formats — each engineered to find a different audience. One brief in, a full creative arsenal out. No other studio ships this range under one team.

Years of campaigns. Not just prompts.

We've spent years running high-performing campaigns for Pepsi, Disney, Cadbury, Britannia and more. Our R&D team tests new formats every single week — not by guessing, but by analysing what converts across real budgets. Direct platform partnerships with Snap, Meta and TikTok mean we see what works before most agencies hear about it.

Snap Creative Partner Shorty Award Maddies Award 200+ Campaigns

White-label. Agency-native. Zero conflict.

We don't pitch your clients. No media buying, no strategy overlap, no competition for your relationships — written into every contract. You stay the strategist. We make your creative output faster and more diverse than anything your competitors can match in-house.

FAQ

Read this before you book.

Book the Audit

20 distinct formats instead of 50 variations of the same thing.

Walk out with a teardown of your client's last 90 days and a format-mix recommendation across Meta, TikTok, and Snap. Whether you sign or not.